I wonder if this focus on data and rankings isn't just another of a series of poor attempts made to deal with the information overload that all of us have been facing? Both faculty/administrators and prospective/current students/parents have to figure out some way of addressing the role of the increasingly expensive collegiate experience. Colleges have to justify their prohibitive expense and parents (and increasingly students) want that justification spelled out for them (and want a measurable return on their investment). The vast amount of data available today about schools and the college experience means that parents and students are easily overwhelmed in their choices. A ranking system allows those parents and students to cope with that overwhelming set of data, providing a set of “concrete” justifications to hang their decisions on. Rankings systems (based on that data) also allow colleges to address (at least in appearance) questions of fiscal accountability (without really exploring substantive external or internal questions about the links between “value” and “education”). It’s not a perfect system, but the structure that data built does allow a kind of compromise method for all these actors to discuss higher education in a manageable way.
But ultimately this system is far from perfect and reveals a substantive failure of academia to properly identify and explain its role. The argument we should be loudly and broadly and proudly making is that the educational experience Martha and Gardner and Steve and so many others are writing about (learning focused; interdisciplinary in all the best ways; playful; collaborative and individualized; potentially, though not necessarily, technology-enabled) is worth the money spent because it does make graduates better enabled to succeed in the work force, as well as making them better citizens, better friends, better voters, better people....
The data-driven approach to education (epitomized by the US News and World Report Rankings, but perpetuated by many others) appeals to people (and always will--it's easier and it’s minimally satisfying). Of course, if we consider quantitative literacy as important as written, aural, and visual literacy--and what good liberal arts program wouldn't?--then we could teach students (and their parents) as well as our fellow academicians how to look behind those stats to see the assumptions behind them. And let’s turn all that data (and the tools for presenting it) in our favor. Admittedly, many of the benefits we’re talking about are not easily quantifiable. But that doesn’t mean that we can’t quantify them or present them in new ways. That’s why it’s so important that we develop ways to make individual and community educational experiences visible to ourselves and to others.
And so we're back to umwronco in at least a couple of its forms. Our work is cut out for us; Martha's right that this is a pivotal moment in education. I recognize the potential "dark underbelly" she refers to, but I continue to be excited by the sheer possibilities inherent in higher education and the potential of academia to lead the caravan through the 21st century.